Unit Economics Calculator
Calculate LTV, CAC, magic number, and other critical SaaS metrics. Benchmark against top startups at your stage.
Revenue Metrics
Pricing & Margins$/mo
months
%
Customer Acquisition
Sales & Marketing$/mo
$/mo
days
Retention & Expansion
Churn & Growth%
%
$/mo
Growth Metrics
Efficiency%
%
LTV
$10K
Customer lifetime value
CAC
$1K
Cost to acquire
LTV:CAC
8.0:1
CAC Payback
8.3mo
LTV vs CAC Comparison
Detailed Metrics
LTV:CAC Ratio
8.0:1
Excellent
Very efficient - could invest more in growth
CAC Payback Period
8.3 months
Good
Average Customer Lifetime
66.7 months
Based on 3% monthly churn
Net Revenue Retention (NRR)
98.5%
Net negative
Monthly Gross Profit per Customer
$150
ARPA $200 x 75% margin
CAC Payback Period
8.3
months to recover CAC
Target: under 12 months
Want to learn more about SaaS unit economics?
Learn how to optimize your burn rate, extend runway, and build a sustainable SaaS business with strong unit economics.
Read the burn rate optimization guide